g

SEO News – Google Penguin and Panda update

SEO News – Google Penguin and Panda update

[lbmn_commentscount]

Every time Google rolls out a new algorithm update, article after article are posted online about how the latest changes represent “the end of SEO as we know it.” Here’s a better newsflash: No matter how many of these articles are written or how many adjustments Google makes, search engine optimization is still alive and well — and will continue to be.

But just because SEO hasn’t been made irrelevant doesn’t mean Google’s Panda and Penguin updates haven’t altered established SEO best practices. Although it’s difficult to say what Google’s next move will be, there are a few lessons we can draw from Google’s latest changes.

Here my three predictions for how search optimization might look in the months ahead:

1. Overly-optimized sites will continue to be targets.
Based on Google’s stated interest in stopping sites that intentionally manipulate the natural search engine results pages (SERPs) from ranking well, it’s my expectation that we’ll continue to see future algorithm changes designed to punish indicators of over-optimization.

But simply saying “Don’t over-optimize your site,” isn’t realistic, as there’s no way to know which specific optimization metrics Google is able to measure and track. It’s also not possible to determine where the line between effective on-page SEO and over-optimization will be drawn.

Related: Can Too Much SEO Be a Bad Thing?

For now, the best approach appears to be focusing on the quality of your site in terms of visitor interactions, content value and other on-site elements — not over employing complex SEO techniques designed to boost rankings.

2. Visitor engagement matters more than ever.
Another factor that I expect to be important in future ranking algorithm updates is the level of visitor engagement occurring on a site. Since Google promotes the sites that its users will find valuable, one might assume that sites that demonstrate high engagement will be rewarded in future updates.

Again, the specific metrics that the Google can detect and track in order to measure visitor engagement aren’t immediately apparent. As a general rule, a few of the specific items webmasters should focus on are the presence of customer reviews, article comments and social networking follow-through.

Related: 3 Ways to Stop Losing Traffic from Google’s Penguin Update

3. Content quality will grow in importance.
Although Google has made no secret of its desire to reward high-value content with top SERPs rankings, too many webmasters still rely on keyword-optimized or copied-and-pasted content to fill their pages.

Even if your site wasn’t affected by the Panda or Penguin updates, you shouldn’t assume that you’re safe. Google has made every indication that it intends to weed out low value results from the search results. Getting your content quality up now offers one of the best opportunities to protect your site from future changes.

Taken from

http://www.seomoz.org/blog/the-penguin-update-whiteboard-friday

[lbmn_postpagination]

[lbmn_authorbio]

 

About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

20+

sidebar widgets

More from our blog

See all posts
[lbmn_commentscount]
  1. Pingback: snk.to/DOgj

  2. Pingback: Your Money Making Online System

  3. Pingback: Article Marketing Cash System

  4. Pingback: 通販 時計

  5. Pingback: 正規取扱店店舗

  6. Pingback: kate spade saturday

  7. Pingback: prom dresses Australia

  8. Pingback: Very well

  9. Pingback: buy mp3 songs

  10. Pingback: Best backlink software

  11. Pingback: LastChance

  12. Pingback: WilliamO

  13. Pingback: UpAllNight

  14. Pingback: best seo tool

  15. Pingback: GoodStuff

  16. Pingback: Cindy

  17. Pingback: Sam

  18. Pingback: Catherine

  19. Pingback: Magic Medicine

  20. Pingback: James

  21. Pingback: Robert

  22. Pingback: Mutton

  23. Pingback: Jason

  24. Pingback: Cathy

  25. Pingback: Willy

  26. Pingback: BrianHass

  27. Pingback: Wendy

  28. Reply

    Your comment is awaiting moderation.

    Remarkable! Its actually remarkable post, I have got much clear idea about from
    this article.

  29. Pingback: Wendy

  30. Pingback: FormerGoogleEmployee

  31. Pingback: Samantha

  32. Pingback: DON'T BLAME US!

  33. Pingback: Hot chicks love Chanel Bags with Chanel accessories for all the Chanel Replicas.

  34. Your comment is awaiting moderation.

    Spot on with this write-up, I truly think ************* needs much more consideration. I’ll probably be again to read much more, thanks for that info.

  35. Pingback: Seo Company San Diego

 

Leave a Comment

Captcha Captcha Reload

Please type the characters of this captcha image in the input box

Please type the characters of this captcha image in the input box

Powered by sweet Captcha

Leave a Reply

Your email address will not be published. Required fields are marked *

Captcha Captcha Reload

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Please type the characters of this captcha image in the input box

Please type the characters of this captcha image in the input box

Powered by sweet Captcha